Instagram customer service with AI

Your content gets people interested. Don't leave their questions unanswered.

We build AI that understands what you write, say and show on Instagram. It replies automatically to comments, DMs and Story replies, using your content and the way your brand speaks.

Built around your content, your replies and how you serve your customers.

CommentsDMsStories
Fictional interior consultant Instagram account: comments ask how to hire her, while three Direct conversations remain unanswered.
Customer questions. Still waiting for an answer.Illustrative example
From interest to conversation

You have their attention. Now comes the reply.

Someone follows your content, asks a question and waits for an answer. That conversation can clear up a doubt, lead to a booking or help an existing customer.

Questions waiting

If you already sell through Instagram, how many questions from potential customers are waiting for a reply?

They are already interested. A reply that fits what they saw keeps the conversation going and explains what you offer.

While you work

If you already sell through Instagram, who answers your customers while you are working?

Questions come in while you record a video, teach a class or serve a customer. AI replies within the rules you set and brings in your team when needed.

Content questions, compliments and requests for help also deserve a reply. Each conversation has its own purpose.

Built around your content

A good reply starts with understanding the post.

“Does this work for a rental?” depends on the carousel. “What about the last example?” depends on the video. The service uses what the person saw, what they asked and the earlier conversation.

01

Knows what you do

We gather what you offer, how it works and which information can be used in replies.

02

Learns how you speak

Your posts, captions, videos and past replies show your words, your tone and how you explain things. You approve the examples.

03

Reads, listens and looks

Reads carousel text and images, transcribes speech and interprets what appears in Reels and Stories.

04

Answers the actual question

Connects the question to the passage or image the person saw. Uses the earlier conversation to reply, guide the next step or bring in your team.

Together, we choose which content to use, how to keep it current and which conversations AI can handle.

See content shape the reply

Three questions that depend on the content.

A question about a carousel, advice in a Reel and a Story image. See how the content helps answer each question.

Fictional content and conversations to show how it works.

02

Reel: use what is said and shown

Illustrative example
What they saw
Fictional Instagram Reel: a career coach speaks to camera in her office, with the app controls visible.
How to talk about your experience.Speech explains the steps. The screen shows an example.
What is said and shown
  1. 01Speech: choose a case and explain the challenge, your action and the result.
  2. 02Speech: beginners can use a project or group assignment.
  3. 03Final screen: a college project example.
Career coach
What they asked

Does the last example work for someone who has never had a job?

Example reply

Yes. You can use a college project or group assignment. Explain the challenge, what you did and how it turned out, as in the video example.

What made the reply possible

The transcript provides the spoken advice. The on-screen text identifies the last example as a college project. Together, they support a reply without relying on the caption.

03

Story: understand the image behind the message

Illustrative example
What they saw
Fictional photography teacher Instagram Story: two photos of the same plate, yellow ceiling light on the left and natural window light on the right.
Same photo. Different light.The Story compares two ways of lighting a photo.
What appears in the Story
  1. 01Left: photo with the ceiling light on.
  2. 02Right: ceiling light off, using window light.
  3. 03Visual comparison: window light makes the colors look more natural.
Photography teacher
What they asked

Which of the two lights would you use for food photos?

Example reply

The one on the right: window light, with the ceiling light off. That's the example where the food's colors look more natural.

What made the reply possible

AI uses the Story image linked to the message to identify the two options. It replies about the comparison the person saw, even when the caption does not repeat that information.

After the reply

When they want to take the next step, the service follows through.

Beyond explaining your content, AI can save a contact, prepare a quote request or check a time slot. We connect what makes sense for your daily work.

01

Contacts and CRM

Save who asked, what they need and who should follow up.

02

Appointments

Check availability and book or reschedule through your calendar system.

03

Quote requests

Gather the information your team needs to prepare a proposal.

04

Your team

Pass on the conversation and what has been explained to the person taking over.

05

Courses and customer access

Check purchases and access to guide existing customers.

06

Payment

Send the payment link and check confirmation in the connected system.

07

Forms and documents

Ask for the information needed and organize the next step.

08

Your own systems

Connect your business tools to look up information or carry out an action.

Integrations are chosen in the proposal. Bookings, payments and other actions require confirmation from the connected system.

Service levels

Choose where to start.

Start with text questions, include the content behind them and connect other steps in your customer service.

01Text questions

Essential DMs

Replies to text questions in DMs, using your business information and your brand's way of speaking.

  • Text questions in DMs
  • Replies with your information and tone
  • Links and handoff to your team

Images, videos and public comments can be included in a broader plan.

Let's talk about this plan
02Content and conversation

Complete Instagram

Customer service that understands the post, Reel or Story behind the question.

  • Comments, DMs and Story replies
  • Text, images, carousels and videos
  • Replies linked to the content and conversation

We define which content to include, usage volume and how to update information.

Let's talk about this plan
03From conversation to action

Customer Service with Integrations

Connect replies to your calendar, CRM or the systems you already use.

  • Selected customer service features
  • Save, look up and act in your systems
  • Confirmation of completed actions

You choose the integrations and actions needed. Available features depend on each system.

Let's talk about this plan
04After the purchase

Customer Support and Follow-up

Serve existing customers knowing what they bought, what has been resolved and what help they need.

  • Verified purchases and access
  • Guidance for existing customers
  • Available history to continue the conversation

We use authorized systems and records to check purchases, access and history.

Let's talk about this plan

Channels, content, volume, integrations, setup and cost are defined in the proposal.

How we start

Built from your own material.

We use your real content and conversations to set up replies. You check the examples before the service starts.

  1. 01

    Look at your daily work

    We review the questions you receive, what takes time and when your team needs to take over.

  2. 02

    Study content and language

    We select posts, videos, past replies and current business information.

  3. 03

    Set up the service

    We define what to answer, which content to use, when to bring in a person and which systems to connect.

  4. 04

    Test with your team

    We test clear questions, references to slides and videos, and cases with missing information. We adjust replies before switching on.

You stay in control

Your team takes over when needed.

You decide when AI replies and when a person steps in. If information is missing or someone asks for a person, the conversation is passed on with what has already been said.

AI uses information you approve. Prices, terms and rules need to stay current as the business changes.

Common questions

What you need to know.

How does AI learn my way of speaking?

We study your posts, captions, videos and past replies. They show the words you use, your tone and how you explain things. You review examples to refine the replies.

Can it read what is inside carousel images?

Yes, with a plan that includes this content. AI reads text, interprets images and considers slide order to understand references such as “that phrase on the second slide”.

Does it understand the video or just the caption?

We use the speech transcript and relevant visuals from the video. Replies can draw on a spoken explanation, on-screen text or a demonstration, even when they are missing from the caption.

Can it understand voice messages sent in DMs?

We can include voice message transcription. Media types, access and volume are defined in the proposal.

What happens when I publish new content?

We agree on how to add new posts and update information. The frequency depends on your workflow and the service you choose.

Can my team take over a conversation?

Yes. We set up handoffs and pause automatic replies when a person takes over.

Do I need a new CRM or calendar?

We first review the tools you already use. We connect the available features and the actions your customer service needs.

Can it reply outside my working hours?

We can configure the service for the hours agreed in your contract. Service hours, support and usage volume are listed in the proposal.

How much does it cost?

Cost depends on channels, content, volume and integrations. The proposal separates setup, ongoing service and external tool costs.

What do I need to provide?

Your profile, content, example replies and current business information. We also need authorized access and someone on your team to review the replies.

Let's talk

Show us a post that gets questions.

Tell us what you do and how you handle replies today. We can start with a carousel, Reel or Story to see what your replies need to cover.

We open a draft in your email app. You review and send it.